Visit Oxford has been awarded a bronze Adrian Award from the Hospitality Sales and Marketing Association International for its advertising campaign “A Place to … Your Story.”

The recognition was granted at the 68th Annual Adrian Awards ceremony in New York City on Feb. 18, which honored the most innovative and successful campaigns in travel marketing and communications.

The Adrian Awards were presented in advertising, digital, PR/communications, and integrated campaign categories. These include awards for digital creators, reputation management, affiliate marketing and broadcast integration.

“We are overjoyed that the creativity and impact of our campaign, A Place to … Your Story, was recognized as one of the best amongst hospitality marketers,” said Kinney Ferris, executive director of Visit Oxford MS. “This award celebrates the community of people whose stories make our small town a destination worthy of award-winning recognition.”

The variable messaging of Visit Oxford’s “A Place to … Your Story” campaign embraces the power of storytelling, capturing the destination’s dynamic offerings by inviting visitors with all interests to fill in the blank. The campaign engaged intent-driven audiences with short-form videos and tailored messaging, leveraging creative storytelling and a strategic mix of digital channels.

The campaign successfully showcased Oxford as a unique destination for leisure and business travelers, driving over 114 million impressions, 780K clicks, an increase of 144% organic website engagement and a 26% increase in revenue.