The Big Bad Business Series is back with another valuable workshop for entrepreneurs and small business owners.

Hosted by the Yoknapatawpha Arts Council and the Oxford-Lafayette Economic Development Foundation, BBB provides free, practical business advice tailored to support creative professionals and small business owners at every stage.

The next event in the series, “Reaching Your Customer,” will take place on February 25th from 6–8 PM at The Powerhouse in Oxford. This workshop will focus on the most effective social media strategies and online tools for building and engaging an audience—critical skills for growing a successful business in today’s digital landscape.

Attendees will hear from two creative economy professionals who have successfully leveraged digital marketing to expand their brands:

• Emily Suber – Lucky Elephant

• Grace Ann Byrd – Grace Ann Byrd Designs

Whether participants are launching a new venture or looking to strengthen their existing brand, this workshop will offer actionable insights, expert guidance, and valuable networking opportunities.

The Big Bad Business Series is committed to fostering a thriving local business community, with a special focus on creative entrepreneurs. The event is free and open to the public, and light refreshments will be provided.

Registration is encouraged. Sign up at Oxfordarts.com.

The Big Bad Business Series is funded in part by the National Endowment for the Arts, Volunteer Missississippi and the Mississippi Arts Commission.

For more information or accessibility inquiries, email outreachyac@gmail.com.