goGLOW, a sunless tanning and skincare franchise, is opening a new location in Oxford.

Founded in 2010 by Melanie Richards, the company specializes in customizable sunless tanning services using organic and vegan products. Each goGLOW is customized to the individual client and applied by trained spray specialists.

The Oxford franchise is owned by Niles and Beth Norris and is located at 1801 Jackson Avenue West, Suite D 103, behind Tropical Smoothie Cafe.

The Grand Opening will take place at 4 p.m. on Monday, Jan. 27 with a ribbon-cutting ceremony. Melanie Richards, the founder of goGLOW, will be present for a meet-and-greet.

The event will feature refreshments, light snacks, and in-store pop-up vendors, including The Oxford Hat Bar and Style for the South jewelry. The community is invited to attend and learn more about the services offered by goGLOW.