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Wednesday, April 16, 2014

Target-Missoni marketing plan explodes

Can you believe you can buy Missoni products at Target? Can you believe that a $40 Missoni throw you get at Target is going for $150-200 on the secondary market? Editor Don Whitten takes a look at the phenomenon created by the collaboration of the Italian designer and the popular retail outlet. (September 15, 2011, Page 4)

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